| Sumario: | Coments regarding approaches to teaching beginning marketing, suggestions for writing course objectives o various lengths, comments on objetive test questions for basic marketing, marketing´s role in society, marketing´s role within the firm finding attractive marketing opportunities, uncontrolable environment affecting, getting information for marketing decisions, industrial and intermediate customers and their buying behavior, segmenting markets and forecasting their potential, product management and new-product development, place and development of channel systems, retailing, wholesaling, physical distribution, peronsal selling, marketing arithmetic, planning and implementing marketing progrsams,
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