Learning aid for use with. Basic marketing / E. Jerome McCarthy, William D. Perreault
Marketing´s role in the global economy, marketing´s role within the fims or nonprofit organization, economics fundamentals, finding target market oppoortunities with markekt segmentation, evaluating opportunities in the changing marketing environment, getting informatin for marketing decisions, dem...
Autor principal: | Mccarthy, E. Jerome [et.al] |
---|---|
Formato: | Libro |
Lenguaje: | Spanish |
Publicado: |
Estados Unidos de America : IRWIN
1993
|
Edición: | 11 |
Materias: |
Ejemplares similares
-
Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault
por: McCarthy, E. Jerome [et.al]
Publicado: (1984) -
Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
por: McCarthy, E., Jerome [et.al]
Publicado: (1993) -
Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy
por: Perreault Jr., William D. [et.al]
Publicado: (2001) -
Instructor`s manual to accompany basic marketing a managerial approach / E. Jerome McCarthy, William D.
por: McCarthy, E. Jerome [et. al]
Publicado: (1984) -
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William M. Rudelius
por: Berkowitz, Eric N. [et.al]
Publicado: (1994)