Marketing. Instructor's manual / William M. Pride, O. C. Ferrell
Selectina and evaluating taget markets, consumer and organizational Buying Behavior, marketing channels, physical distribution, promotion, advertising and publicity, personal selling and sales promotion, political, legal, and regulatory forces, organization, implementation, and control, industrial...
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Detalles Bibliográficos
| Autor principal: |
Pride, William M. |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America: Houghton Mifflin Company
1985
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| Edición: | 4 |
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| Materias: | |
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