Fundamentos de marketing /

Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Etzel, Michael J., Walker, Bruce J., Ortiz Staines, Manuel (traductor)
Format:	Book
Language:	Spanish
Edition:	14a ed.
Subjects:	Estudio de mercado Market research Publicidad Advertising Consumidor Consumers Estructura del mercado Market structure Planificación estratégica Strategic planning

Holdings details from Universidad Autónoma de Chiriquí
Call Number:	658.8
Copy	Available

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