Author Search Results

1

Viewing brands in : Multiple dimensions.

Viewing brands in : Multiple dimensions.

by Berthon, Pierre

Article

2

When customers get clever : managerial approaches to dealing with creative consumers.

When customers get clever : managerial approaches to dealing with creative consumers.

by Berthon, Pierre R.

Article

3

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers /

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers /

by Pitt, Leyland F.

Other Authors: “...Berthon, Pierre...”

Article

4

Event sponsorship and ambush marketing : lessons from the Beijing Olympics.

Event sponsorship and ambush marketing : lessons from the Beijing Olympics.

by Pitt, Leyland

Other Authors: “...Berthon, Pierre...”

Article

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