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1

Event sponsorship and ambush marketing : lessons from the Beijing Olympics.

Event sponsorship and ambush marketing : lessons from the Beijing Olympics.

por Pitt, Leyland

Artículo

2

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers /

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers /

por Pitt, Leyland F.

Artículo

3

When customers get clever : managerial approaches to dealing with creative consumers.

When customers get clever : managerial approaches to dealing with creative consumers.

por Berthon, Pierre R.

Otros Autores: “...Pitt, Leyland F....”

Artículo

4

Viewing brands in : Multiple dimensions.

Viewing brands in : Multiple dimensions.

por Berthon, Pierre

Otros Autores: “...Pitt, Leyland F....”

Artículo