The brand bubble: the looming crisis in brand value and how to avoid it /

The brand bubble: the looming crisis in brand value and how to avoid it /

Bibliographic Details
Main Authors: Gerzema, John 1961- (Author, Autor/a), Lebar, Ed 1943- (Autor/a)
Other Authors: Stringham, Peter (Author of introduction, etc., Introductor/a ó Prologuista)
Format: Book
Language:English
Published: San Francisco, Calif. : Jossey Bass, c2008.
Edition:1. edition
Subjects:
PRODUCTOS DE MARCA
VALORACION
ESTUDIO DE CASOS
MARCAS DE FABRICA
MERCADEO

Sistema de Bibliotecas de Universidad de Costa Rica

Holdings details from Sistema de Bibliotecas de Universidad de Costa Rica
Call Number: 658.827
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