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01124nam a2200325uu 4500 |
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20120528141158.0 |
| 008 |
120314s2008 xxu ||||| eng |
| 020 |
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|a 9780470183878
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| 035 |
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|a 9322726
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.827
|b G388b
|2 23
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| 100 |
1 |
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|a Gerzema, John
|d 1961-
|e Autor/a
|4 aut
|
| 245 |
1 |
4 |
|a The brand bubble:
|b the looming crisis in brand value and how to avoid it /
|c John Gerzema, Ed Lebar ; foreword by Peter Stringham
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| 250 |
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|a 1. edition
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| 260 |
|
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|a San Francisco, Calif. :
|b Jossey Bass,
|c c2008.
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| 300 |
|
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|a x, 252 páginas :
|b ilustraciones
|
| 650 |
|
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|a PRODUCTOS DE MARCA
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| 650 |
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|x VALORACION
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| 650 |
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|v ESTUDIO DE CASOS
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| 650 |
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|a MARCAS DE FABRICA
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| 650 |
|
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|a MERCADEO
|
| 700 |
1 |
|
|a Lebar, Ed
|d 1943-
|e Autor/a
|4 aut
|
| 700 |
1 |
|
|a Stringham, Peter
|e Introductor/a ó Prologuista
|4 aui
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| 912 |
|
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|a 28-MAY-2012 - CRUZ BARRANTES, MARIA AUXILIADORA
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| 915 |
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|a 08-MAY-2012
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| 917 |
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|a 14-MAR-2012 - JEREZ BRENES, SILVIA ELENA
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| 949 |
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|a AM -CBM
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| 916 |
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|a Centro Catalográfico
|