Strategic marketing : market-oriented corpotate and business unit planning /

Strategic marketing : market-oriented corpotate and business unit planning /

Bibliographic Details
Main Author: Tomczak, Torsten 1959- (Autor/a)
Other Authors: Reinecke, Sven 1967- (Autor/a), Kuß, Alfred 1947- (Autor/a)
Format: Book
Language:English
Published: Wiesbaden : Springer Gabler, c2018.
Subjects:
ADMINISTRACION DE MERCADEO
MERCADEO > PLANIFICACION
PLANIFICACION ESTRATEGICA

Sistema de Bibliotecas de Universidad de Costa Rica

Holdings details from Sistema de Bibliotecas de Universidad de Costa Rica
Call Number: 658.8
Copy Available

Similar Items