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| LEADER |
00938nam a2200253 a 4500 |
| 001 |
000628152 |
| 005 |
20201216112956.0 |
| 008 |
201103s2018 gw a gr ||||||eng d |
| 020 |
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|a 9783658184162
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| 040 |
|
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
|
| 082 |
0 |
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|a 658.8
|b T656s
|2 23
|
| 100 |
1 |
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|a Tomczak, Torsten
|d 1959-
|e Autor/a
|
| 245 |
1 |
0 |
|a Strategic marketing :
|b market-oriented corpotate and business unit planning /
|c Torsten Tomczak, Sven Reinecke, Alfred Kuss.
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| 260 |
|
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|a Wiesbaden :
|b Springer Gabler,
|c c2018.
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| 300 |
|
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|a xi, 253 páginas :
|b ilustraciones en blanco y negro.
|
| 500 |
|
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|a Traducción de: Marketingplanung. 7. Aufl.
|
| 650 |
0 |
7 |
|a ADMINISTRACION DE MERCADEO
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| 650 |
0 |
7 |
|a MERCADEO
|x PLANIFICACION
|
| 650 |
0 |
7 |
|a PLANIFICACION ESTRATEGICA
|
| 700 |
1 |
|
|a Reinecke, Sven
|d 1967-
|e Autor/a
|
| 700 |
1 |
|
|a Kuß, Alfred
|d 1947-
|e Autor/a
|
| 900 |
|
|
|a 2020-O
|
| 916 |
|
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|a Centro Catalográfico
|
| 949 |
|
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|a ACC -ACC
|