Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation /

Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation /

Bibliographic Details
Other Authors: Brem, Alexander (Editor/a), Viardot, Éric (Editor/a)
Format: Book
Language:English
Published: Switzerland : Springer, c2015.
Subjects:
INNOVACIONES TECNOLOGICAS > ADMINISTRACION
EMPLEADOS PROFESIONALES > EFECTOS DE LA INNOVACION TECNOLOGICA
ADMINISTRACION INDUSTRIAL
MERCADEO
Online Access:Ver documento en línea

Internet

Ver documento en línea

Sistema de Bibliotecas de Universidad de Costa Rica

Holdings details from Sistema de Bibliotecas de Universidad de Costa Rica
Call Number: 658.406.3
Copy Available

Similar Items