Publicidad /

Bibliographic Details
Main Author: Kleppner, Otto, 1899-1982
Other Authors: Lane, W. Ronald ; tr. Georgina Greenham del Castillo, Russell, J. Thomas
Format: Book
Language:Spanish
Published: México : Prentice-Hall , 1994
Edition:12a. ed.
Subjects:
Description
Item Description:Título original Kleppner's advertising procedure
Physical Description:865 p. : il. ; 28 cm.
Bibliography:Incluye glosario
ISBN:9688803782