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|a 0131193783
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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|a 338.4791
|b K87ma
|2 21
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1 |
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|a Kotler, Philip
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|a Marketing for hospitality and tourism /
|c Philip Kotler, John T. Bowen, James C. Makens.
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| 250 |
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|a 5th ed.
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| 260 |
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|a Boston, MA :
|b Pearson Prentice Hall,
|c c2010.
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| 300 |
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|a xxii, 683 páginas :
|b ilustraciones a color.
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| 504 |
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|a Incluye glosario e índice
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0 |
4 |
|a COMERCIALIZACION
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|a INDUSTRIA HOTELERA
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| 650 |
0 |
4 |
|a TURISMO
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| 650 |
0 |
4 |
|a GESTION
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| 650 |
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|a CANALES DE COMERCIALIZACIÓN
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| 650 |
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4 |
|a PROMOCIÓN DE VENTAS
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| 650 |
0 |
4 |
|a PLANIFICACION ESTRATEGICA
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| 650 |
0 |
4 |
|a PRODUCTOS
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| 700 |
1 |
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|a Bowen, John T.
|d 1948-
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| 700 |
1 |
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|a Makens, James C.
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