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Data mining techniques in CRM : inside customer segmentation /

Data mining techniques in CRM : inside customer segmentation /

Bibliographic Details
Main Author: Tsiptsis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: Book
Language:English
Published: United Kingdom, England : John Wiley & Son, 2012.
Subjects:
CONSUMIDORES
GESTION
PROCESAMIENTO DE INFORMACION
ADMINISTRACION
NEGOCIOS

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