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00848nam a2200265 a 4500 |
| 001 |
UNA01000305405 |
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20230130092419.0 |
| 008 |
190321t2014 nyu r 000 0 eng d |
| 020 |
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|a 9780136157397
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| 040 |
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|a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica
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| 082 |
0 |
4 |
|a 658.84
|b K26g8
|2 22
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| 100 |
1 |
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|a Keegan, Warren J.,
|d 1936-2014,
|e autor
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| 245 |
1 |
0 |
|a Global marketing management /
|c Warren J. Keegan, with Elyse Arnow Brill.
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| 250 |
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|a eighth edition
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| 260 |
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|a New York :
|b Pearson,
|c 2014.
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| 300 |
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|a xii, 457 páginas.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 650 |
0 |
4 |
|a EXPORTACIONES
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| 650 |
0 |
4 |
|a ESTUDIOS DE CASOS
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| 650 |
0 |
4 |
|a GESTIÓN
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| 650 |
0 |
4 |
|a COMERCIALIZACIÓN
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| 650 |
0 |
4 |
|a MERCADO INTERNACIONAL
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| 700 |
1 |
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|a Brill, Elyse Arnow,
|e autora
|