Marketing : an introduction /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
c2015.
|
| Edition: | Twelfth edition |
| Subjects: |
| Item Description: | Incluye apéndices, glosario e índice |
|---|---|
| Physical Description: | xxviii, 664 páginas : ilustraciones a color. |
| Bibliography: | Bibliografía: páginas 597-622 |
| ISBN: | 9780133451276 |