Marketing de servicios : personal, tecnología y estrategia /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
México, D.F. :
Pearson Educación,
2009.
|
| Edition: | 6 edicción |
| Subjects: |
| LEADER | 00811nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000046158 | ||
| 005 | 20191127154334.0 | ||
| 008 | 090615s2009 a r 000 0 --- d | ||
| 020 | |a 9789702615156 | ||
| 035 | |a 5963 | ||
| 040 | |a Sistema de Bibliotecas del Tecnológico de Costa Rica | ||
| 082 | 0 | 4 | |a 658.8 |b L911m6 |
| 100 | 1 | |a Lovelock, Christopher | |
| 245 | 1 | 0 | |a Marketing de servicios : |b personal, tecnología y estrategia / |c Christopher Lovelock, Jochen Wirtz. |
| 250 | |a 6 edicción | ||
| 260 | |a México, D.F. : |b Pearson Educación, |c 2009. | ||
| 300 | |a 647 páginas. | ||
| 590 | |a ADEM | ||
| 650 | 4 | |a Mercadotecnia | |
| 650 | 4 | |a Mercados | |
| 650 | 4 | |a Servicio al cliente | |
| 650 | 4 | |a Mercadeo | |
| 650 | 4 | |a Competencia | |
| 655 | 4 | |a libros | |
| 700 | 1 | |a Wirtz, Jochen | |
| 902 | |a Laura |b 2012/03/23 | ||