If you can`t beat them, let them join : the development of strategies to foster consumers` co-creative practices.

If you can`t beat them, let them join : the development of strategies to foster consumers` co-creative practices.

Bibliographic Details
Main Author: Nuttavuthisit, Krittinee
Format: Article
Language:Spanish
Subjects:
Estrategia comercial
Compradores
Consumismo
Cooperación comercial
Mercadeo inteligente
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