INVESTIGATING LARGE SCALE SPONSORSHIP RELATIONSHIPS AS CO MARKETING ALLIANCES.

INVESTIGATING LARGE SCALE SPONSORSHIP RELATIONSHIPS AS CO MARKETING ALLIANCES.

Bibliographic Details
Main Author: FARRELLY, FRANCIS
Other Authors: QUESTER, PASCALE
Format: Article
Language:Spanish
Subjects:
ALIANZAS ESTRATEGICAS
MERCADEO
PATROCINADORES
DEPORTES
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Sistema de Bibliotecas del Tecnológico de Costa Rica

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