Maximizing customer value via mass customized e-consumer services.
Autor principal: | Grenci, Richard T. |
---|---|
Otros Autores: | Watts, Charles A. |
Formato: | Artículo |
Lenguaje: | Spanish |
Materias: |
Ejemplares similares
-
Mass customization : las claves de la personalización masiva /
por: Gómez, Blas
Publicado: (2017) -
Branded customer service : the new competitive edge /
por: Barlow, Janelle 1943-, et al.
Publicado: (2006) -
When customers get clever : managerial approaches to dealing with creative consumers.
por: Berthon, Pierre R. -
Is your company as customer-focused as you think? /
por: Barwise, Patrick -
Services Marketing : Integrating customer focus across the firm
por: Zeithaml, Valarie A. | Bitner, Mary Jo | Gremler, Dwayne D.
Publicado: (2013)