Building a strong services brand : lessons from Mayo Clinic.

Bibliographic Details
Main Author:	Berry, Leonard L.
Other Authors:	Seltman, Kent D.
Format:	Article
Language:	Spanish
Subjects:	Marcas de fábrica Servicios Comercialización Protección legal Clientes Valores Organización Vendedores Artículos de revista

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
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