A practical guide to combiming products + services.

Bibliographic Details
Main Author:	Shankar, Venkatesh
Other Authors:	Berry, Leonard L., Dotzel, Thomas
Format:	Article
Language:	Spanish
Subjects:	Estrategia comercial Productos nuevos Diferenciación Mercado Productos y servicios Artículos de revista

Holdings details from Sistema de Bibliotecas del Tecnológico de Costa Rica
Copy	Available

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