Electronic Business and Marketing : New Trends on its Process and Applications /

Detalles Bibliográficos
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Matsuo, Tokuro. (Editor ), Colomo-Palacios, Ricardo. (Editor )
Formato: eBook
Lenguaje:English
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Edición:1st ed. 2013.
Colección:Studies in Computational Intelligence, 484
Materias:
LEADER 02259nam a22003495i 4500
001 000280214
005 20210506111137.0
007 cr nn 008mamaa
008 130407s2013 gw | s |||| 0|eng d
020 |a 9783642379321 
024 7 |a 10.1007/978-3-642-37932-1  |2 doi 
040 |a Sistema de Bibliotecas del Tecnológico de Costa Rica 
245 1 0 |a Electronic Business and Marketing :  |b New Trends on its Process and Applications /  |c edited by Tokuro Matsuo, Ricardo Colomo-Palacios. 
250 |a 1st ed. 2013. 
260 # # |a Berlin, Heidelberg :  |b Springer Berlin Heidelberg :  |b Imprint: Springer,  |c 2013. 
300 |a X, 177 p. :  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Studies in Computational Intelligence,  |v 484 
505 0 |a Towards New Generation E-Business and Marketing -- Results of CRM Adoption in Large Companies in Portugal -- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture -- POST-VIA: Develop Individualized Marketing Strategies for Tourists -- A Help Desk Support System based on Relationship between Inquiries and Responses -- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach -- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies -- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance -- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model -- Social Media Networker: A New Profile for a New Market -- Context-aware Advertising in Pervasive Computing Environment -- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry. 
650 0 |a Computational intelligence. 
650 0 |a Artificial intelligence. 
650 0 |a Information technology. 
650 0 |a Business—Data processing. 
650 1 4 |a Computational Intelligence. 
650 2 4 |a Artificial Intelligence. 
650 2 4 |a IT in Business. 
700 1 |a Matsuo, Tokuro.  |e editor. 
700 1 |a Colomo-Palacios, Ricardo.  |e editor. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks