Eric Sink on the Business of Software /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berkeley, CA :
Apress : Imprint: Apress,
2006.
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| Edition: | 1st ed. 2006. |
| Subjects: |
Table of Contents:
- Entrepreneurship
- What is a Small ISV?
- Whining by a Barrel of Rocks
- Starting Your Own Company
- Finance for Geeks
- Exploring Micro-ISVs
- First Report from My Micro-ISV
- Make More Mistakes
- People
- Small ISVs: You Need Developers, not Programmers
- Geeks Rule and MBAs Drool
- Hazards of Hiring
- Great Hacker!= Great Hire
- My Comments on "Hitting the High Notes"
- Career Calculus
- Marketing
- Finding a Product Idea for Your Micro-ISV
- Marketing is not a Post-processing Step
- Choose Your Competition
- Act Your Age
- Geek Gauntlets
- Be Careful Where You Build
- The Game is Afoot
- Going to a Trade Show
- Magazine Advertising Guide for Small ISVs
- Sales
- Tenets of Transparency
- Product Pricing Primer
- Closing the Gap, Part 1
- Closing the Gap, Part 2
- Just Do It.