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100301s2009 xxu| s |||| 0|eng d |
| 020 |
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|a 9780387797274
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| 024 |
7 |
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|a 10.1007/978-0-387-79727-4
|2 doi
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| 040 |
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|a Sistema de Bibliotecas del Tecnológico de Costa Rica
|
| 100 |
1 |
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|a Sellnow, Timothy L.
|e author.
|
| 245 |
1 |
0 |
|a Effective Risk Communication :
|b A Message-Centered Approach /
|c by Timothy L. Sellnow, Robert R. Ulmer, Matthew W. Seeger, Robert Littlefield.
|
| 250 |
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|a 1st ed. 2009.
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| 260 |
# |
# |
|a New York, NY :
|b Springer New York :
|b Imprint: Springer,
|c 2009.
|
| 300 |
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|a XII, 185 p. 18 illus. :
|b online resource.
|
| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Food Microbiology and Food Safety
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| 505 |
0 |
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|a Conceptualizing a Message-Centered Approach to Risk Communication -- Introducing a Message-Centered Approach to Risk Communication -- Best Practices for Risk Communication -- Multiple Audiences for Risk Messages -- Cases in Risk Communication -- The Case Study Approach -- Cryptosporidium: Unanticipated Risk Factors -- Hurricane Katrina: Risk Communication in Response to a Natural Disaster -- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax -- Odwalla: The Long-Term Implications of Risk Communication -- ConAgra: Audience Complexity in Risk Communication -- Applications of a Message-Centered Approach to Risk Communication -- Toward a Practice of Mindfulness -- Ethical Considerations in Risk Communication -- Future Directions.
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| 650 |
|
0 |
|a Food—Biotechnology.
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| 650 |
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0 |
|a Chemistry.
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| 650 |
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0 |
|a Medicine.
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| 650 |
1 |
4 |
|a Food Science.
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| 650 |
2 |
4 |
|a Chemistry/Food Science, general.
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| 650 |
2 |
4 |
|a Medicine/Public Health, general.
|
| 700 |
1 |
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|a Ulmer, Robert R.
|e author.
|
| 700 |
1 |
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|a Seeger, Matthew W.
|e author.
|
| 700 |
1 |
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|a Littlefield, Robert.
|e author.
|
| 710 |
2 |
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|a SpringerLink (Online service)
|
| 773 |
0 |
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|t Springer eBooks
|