Persuasive Recommender Systems : Conceptual Background and Implications /

Persuasive Recommender Systems : Conceptual Background and Implications /

Bibliographic Details
Main Authors: Yoo, Kyung-Hyan. (Author), Gretzel, Ulrike. (Author), Zanker, Markus. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York, NY : Springer New York : Imprint: Springer, 2013.
Edition:1st ed. 2013.
Series:SpringerBriefs in Electrical and Computer Engineering,
Subjects:
Artificial intelligence.
Data mining.
Artificial Intelligence.
Data Mining and Knowledge Discovery.
Table of Contents:
  • Introduction
  • Theoretical Background
  • Source Factors
  • Message Factors
  • Receiver and Context Factors
  • Discussion
  • Implications for Recommender System Design
  • Directions for future research.

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