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02382nam a22003495i 4500 |
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978-3-319-15329-2 |
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20191026222031.0 |
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cr nn 008mamaa |
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150401s2015 gw | s |||| 0|eng d |
| 020 |
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|a 9783319153292
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| 024 |
7 |
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|a 10.1007/978-3-319-15329-2
|2 doi
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|a Sistema de Bibliotecas del Tecnológico de Costa Rica
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| 245 |
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|a Inter-Regional Place Branding
|b Best Practices, Challenges and Solutions /
|c edited by Sebastian Zenker, Björn P. Jacobsen.
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| 250 |
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|a 1st ed. 2015.
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| 260 |
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|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2015.
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| 300 |
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|a XII, 184 p. 11 illus., 6 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
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|a Inter-regional place branding and the role of so-called meta-brands -- The relationship between different levels of place for place branding -- A co-operative approach to local and regional development -- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce -- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement -- Cross-border place branding: the perception of citizens -- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development -- Best Practices of Cross-border Place Branding in Europe -- Reaching a “Critical Mass”: Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada -- Cross-border Place Branding: “Zooming in” the potential case of North of Portugal and Galicia -- One regional marketing project, two and a half regions – evaluating marketing activities of regions with respect to different stakeholder perspectives -- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.
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| 650 |
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|a Economic geography.
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| 650 |
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0 |
|a Regional economics.
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| 650 |
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0 |
|a Spatial economics.
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| 650 |
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0 |
|a Environmental economics.
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| 650 |
1 |
4 |
|a Economic Geography.
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| 650 |
2 |
4 |
|a Regional/Spatial Science.
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| 650 |
2 |
4 |
|a Environmental Economics.
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| 700 |
1 |
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|a Zenker, Sebastian.
|e editor.
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| 700 |
1 |
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|a Jacobsen, Björn P.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 856 |
4 |
0 |
|u https://doi.org/10.1007/978-3-319-15329-2
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