Best practice cases in branding : lessons from the world's strongest brands /

Bibliographic Details
Main Author:	Keller, Kevin Lane 1956- (Author, Autor/a)
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson Educación, c2008.
Subjects:	MARCAS ADMINISTRACION PRODUCTOS DE MARCA ESTUDIO DE CASOS PUBLICIDAD MERCADEO RAZON SOCIAL

Description
Physical Description:	382 páginas : ilustraciones
ISBN:	9780131888654

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