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01004nam a2200313uu 4500 |
| 001 |
000056923 |
| 005 |
20091124134941.0 |
| 008 |
091120s2008 xxu ||||| eng |
| 020 |
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|a 9780131888654
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| 035 |
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|a 9247869
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| 040 |
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|a Sistema de Bibliotecas de Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 658.827
|b K29b
|2 22
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| 100 |
1 |
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|a Keller, Kevin Lane
|d 1956-
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Best practice cases in branding :
|b lessons from the world's strongest brands /
|c Kevin Lane Keller
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| 260 |
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|a Upper Saddle River, N.J. :
|b Pearson Educación,
|c c2008.
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| 300 |
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|a 382 páginas :
|b ilustraciones
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| 650 |
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|a MARCAS
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| 650 |
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|x ADMINISTRACION
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| 650 |
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|a PRODUCTOS DE MARCA
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| 650 |
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|v ESTUDIO DE CASOS
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| 650 |
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|a PUBLICIDAD
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| 650 |
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|a MERCADEO
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| 650 |
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|a RAZON SOCIAL
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| 900 |
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|a 2009
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| 912 |
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|a 24-NOV-2009 - MARTEN MADRIGAL, ALEXANDRA
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| 917 |
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|a 20-NOV-2009 - MALAVASSI AGUILAR, FLORA ALICIA
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| 949 |
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|a AM -EMQ
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| 916 |
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|a Centro Catalográfico
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