Dirección de marketing /

Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author, Autor/a), Keller, Kevin Lane 1956- (Autor/a), Ascanio Rivera, María de la Luz Eloísa (Adaptador/a)
Other Authors:	Mues Zepeda, Astrid María (Translator, Traductor/a), Martínez Gay, Mónica Gabriela (Translator, Traductor/a)
Format:	Book
Language:	Spanish
Published:	México : Pearson Educación, 2012.
Edition:	14. edición
Subjects:	MERCADEO

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