Dirección de marketing : conceptos esenciales /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson Educación,
2002.
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| Edition: | 1. edición |
| Subjects: |
| Item Description: | Traducción de: A framework for marketing management. 1. edition. |
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| Physical Description: | xvi, 351 páginas : ilustraciones |
| ISBN: | 9789702603450 9702603455 |