Emotional branding : the new paradigm for connecting brands to people /

Bibliographic Details
Main Author:	Gobé, Marc (Author, Autor/a)
Format:	Book
Language:	English
Published:	New York : Allworth Press, c2001.
Subjects:	MARCAS PRODUCTOS DE MARCA PREFERENCIAS DE LOS CONSUMIDORES INVESTIGACION MOTIVACIONAL (COMERCIALIZACION)

Description
Physical Description:	xxxii, 319 páginas : ilustraciones
ISBN:	9781581150780

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