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00932nam a2200277 u 4500 |
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000092811 |
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20091026100834.0 |
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091023s2001 xxu ||||| eng |
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|a 9781581150780
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|a 9244498
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a eng
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|a 658.827
|b G574e
|2 22
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1 |
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|a Gobé, Marc
|e Autor/a
|4 aut
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|a Emotional branding :
|b the new paradigm for connecting brands to people /
|c by Marc Gobé
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|a New York :
|b Allworth Press,
|c c2001.
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300 |
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|a xxxii, 319 páginas :
|b ilustraciones
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650 |
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|a MARCAS
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650 |
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|a PRODUCTOS DE MARCA
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650 |
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|a PREFERENCIAS DE LOS CONSUMIDORES
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650 |
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|a INVESTIGACION MOTIVACIONAL (COMERCIALIZACION)
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900 |
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|a 2009
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|a 26-OCT-2009 - MARTEN MADRIGAL, ALEXANDRA
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|a 23-OCT-2009 - MALAVASSI AGUILAR, FLORA ALICIA
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949 |
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|a AM -DQS
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916 |
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|a Centro Catalográfico
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