Emotional branding : the new paradigm for connecting brands to people /

QR Code

Emotional branding : the new paradigm for connecting brands to people /

Bibliographic Details
Main Author:	Gobé, Marc (Author, Autor/a)
Format:	Book
Language:	English
Published:	New York : Allworth Press, c2001.
Subjects:	MARCAS PRODUCTOS DE MARCA PREFERENCIAS DE LOS CONSUMIDORES INVESTIGACION MOTIVACIONAL (COMERCIALIZACION)

Similar Items

Lo que "marcan" las marcas : una aproximación socio-histórica al consumo de marcas = What do the brands "mark out": a socio-historical approach to consumption of brands /
by: Barneta Viñas, Marc, et al.

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina, et al.
Published: (2009)

A mind for brand extensions.
by: Yu, Larry

Designing brand experiences /
by: Landa, Robin 1954-
Published: (2006)

United we brand : how to create a cohesive brand that's seen, heard, and remembered /
by: Moser, Mike 1953-, et al.
Published: (2003)

Building strong brands /
by: Aaker, David A., et al.
Published: (1996)

The employee brand : Is yours an all-star ?.
by: Mangold, W. Glynn

The new strategic brand management : creating and sustaining brand equity long term /
by: Kapferer, Jean-Nöel
Published: (2008)

The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty, et al.
Published: (2006)

Store brands.
by: Rider, Lisa

Viewing brands in : Multiple dimensions.
by: Berthon, Pierre

The brand bubble: the looming crisis in brand value and how to avoid it /
by: Gerzema, John 1961-, et al.
Published: (2008)

How far can luxury brands travel? Avoiding the pitfals of luxury brand extension.
by: Reddy, Mergen

ACHIEVING THE IDEAL BRAND PORTFOLIO.
by: HILL, SAM

Lovemarks : the future beyond brands /
by: Roberts, Kevin 1949-, et al.
Published: (2005)

Branding B2B : gestión de marcas para productos industriales /
by: Kotler, Philip 1931-, et al.
Published: (2008)

Lean branding : creating dynamic brands to generate conversion /
by: Busche, Laura
Published: (2014)

¿Que es el branding?
by: [Healey, Matthew]
Published: (2009)

Fundamentos del branding /
by: Davis, Melissa,
Published: (2016)

Best practice cases in branding : lessons from the world's strongest brands /
by: Keller, Kevin Lane 1956-, et al.
Published: (2008)

Designing brand identity : a complete guide to creating, building, and maintaining strong brands /
by: Wheeler, Alina, et al.
Published: (2003)

SELLING THE BRAND INSIDE.
by: MITCHELL, COLIN

El nuevo enfoque de la mercadotecnia "branding". Yolanda G. Núñez Palacios
by: Núñez Palacios, Yolanda G
Published: (2002)

El nuevo enfoque de la mercadotecnia "branding". Yolanda G. Núñez Palacios
by: Núñez Palacios, Yolanda G

El branding emocional : una estrategia de publicidad
by: Abrego, Katia

Branded customer service : the new competitive edge /
by: Barlow, Janelle 1943-, et al.
Published: (2006)

The brand management checklist: poven tools & techniques for creating winning brands /
by: VanAuken, Brad, et al.
Published: (2004)

Brand.com : reputación de marcas y social media /
by: Mir Bernal, Pedro
Published: (2018)

Administración estratégica de marca : branding /
by: Keller, Kevin Lane

Branding : el arte de marcar corazones /
by: Hoyos Ballesteros, Ricardo,
Published: (2016)

A brand is forever! A frame for revitalizing declining and dead brands.
by: Thomas, Sunil

Administración estratégica de marca branding /
by: Keller, Kevin Lane, 1956- ,
Published: (2008)

Administración Estratégica de Marca Branding /
by: Keller, Kevin Lane
Published: (2008)

World Branding : Concept, strategy and design /
Published: (2007)

Fundamentos de marketing /
by: Kotler, Philip,
Published: (2013)

La influencia de los componentes del valor percibido de la marca en los componentes del perfil de involucramiento del consumidor = The influence of the components of the perceived value of the brand in the components of the profile of consumer involvement /
by: Vera Martínez, Jorge

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane 1956-
Published: (2020)

Branding : el arte de marcar corazones /
by: Hoyos-Ballesteros, Ricardo
Published: (2016)

A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc. /
by: Critteenden, Victoria L.

Brand sense : sensory secrets behind the stuff we buy /
by: Lindstrom, Martin, et al.
Published: (2010)