|
|
|
|
| LEADER |
00993nam a2200277uu 4500 |
| 001 |
000116559 |
| 005 |
20090903142653.0 |
| 008 |
090902s2001 xxu ||||| eng |
| 020 |
|
|
|a 9781887229098
|
| 035 |
|
|
|a 9239136
|
| 040 |
|
|
|a Sistema de Bibliotecas de Universidad de Costa Rica
|
| 041 |
0 |
|
|a eng
|
| 082 |
0 |
|
|a 658.834.2
|b F742h
|2 22
|
| 100 |
1 |
|
|a Fortini-Campbell, Lisa
|e Autor/a
|4 aut
|
| 245 |
1 |
0 |
|a Hitting the sweet spot :
|b how consumer insights can inspire better marketing and advertising /
|c by Lisa Fortini-Campbell
|
| 250 |
|
|
|a New edition
|
| 260 |
|
|
|a Chicago, III. :
|b Copy Workshop,
|c 2001.
|
| 300 |
|
|
|a xii, 257 páginas :
|b ilustraciones
|
| 490 |
0 |
|
|a The consumer insight classic!
|
| 650 |
|
|
|a COMPORTAMIENTO DEL CONSUMIDOR
|
| 650 |
|
|
|a INVESTIGACION MOTIVACIONAL (COMERCIALIZACION)
|
| 900 |
|
|
|a 2009
|
| 912 |
|
|
|a 03-SEP-2009 - MARTEN MADRIGAL, ALEXANDRA
|
| 917 |
|
|
|a 02-SEP-2009 - MALAVASSI AGUILAR, FLORA ALICIA
|
| 949 |
|
|
|a AM -DQS
|
| 916 |
|
|
|a Centro Catalográfico
|