Why people buy /

Se realiza un cuestionamiento sobre en las razones que motivan a las personas a comprar.

Bibliographic Details
Main Author:	Jordan, Peter J. (Director)
Other Authors:	Capp, Dixie J. (Producer, Productor/a ó Realizador/a), Shippey, Susan Alexieff (Editor, Editor/a)
Format:	Book
Language:	English
Published:	[United States] : CRM Production, c1981.
Subjects:	COMPORTAMIENTO DEL CONSUMIDOR INVESTIGACION MOTIVACIONAL (COMERCIALIZACION) CONSUMIDORES > PSICOLOGIA > INVESTIGACIONES MERCADEO

Holdings details from Sistema de Bibliotecas de Universidad de Costa Rica
Call Number:	658.834.2
Copy	Available

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