Hitting the sweet spot : how consumer insights can inspire better marketing and advertising /

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Hitting the sweet spot : how consumer insights can inspire better marketing and advertising /

Bibliographic Details
Main Author:	Fortini-Campbell, Lisa (Author, Autor/a)
Format:	Book
Language:	English
Published:	Chicago, III. : Copy Workshop, 2001.
Edition:	New edition
Series:	The consumer insight classic!
Subjects:	COMPORTAMIENTO DEL CONSUMIDOR INVESTIGACION MOTIVACIONAL (COMERCIALIZACION)

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