Marketing metaphoria : what deep metaphors reveal about the minds of consumers /
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business Press,
c2008.
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| Subjects: |
Sistema de Bibliotecas de Universidad de Costa Rica
| Call Number: |
658.834.2 |
|---|---|
| Copy | Available |