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01012nam a2200289 u 4500 |
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000239987 |
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20090316165502.0 |
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s1983 s1983 xxu ||||| eng |
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|a 0256026467
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| 035 |
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|a 45347
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 659.1
|b D599ad6
|2 00
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| 100 |
1 |
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|a Dirksen, Charles J.
|d 1912-1988
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Advertising :
|b principles and management cases /
|c Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia
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| 250 |
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|a 6. edition
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| 260 |
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|a Homewood, Ill :
|b R. D. Irwin,
|c 1983.
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| 300 |
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|a 622 páginas :
|b ilustraciones ;
|c 24 cm
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| 500 |
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|a Edicion anterior bajo el titulo: Advertising principles and problems.
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| 650 |
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|a PUBLICIDAD
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| 650 |
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|a MERCADEO
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| 650 |
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|x INVESTIGACIONES
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| 700 |
1 |
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|a Kroeger, Arthur
|d 1908-1988
|e Autor/a
|4 aut
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| 700 |
1 |
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|a Nicosia, Franco M.
|e Autor/a
|4 aut
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| 912 |
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|a 16-MAR-2009 - MONTERO VALVERDE, LIGIA
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| 949 |
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|a JC-BJC
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| 916 |
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|a Registros del LS-2000
|