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00808nam a2200241 u 4500 |
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20210119112757.0 |
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930401s1987 xxu ||||| eng |
| 020 |
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|a 0256037132
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| 035 |
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|a 62204
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 041 |
0 |
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|a eng
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| 082 |
0 |
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|a 659.112
|b Q3c
|2 23
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| 100 |
1 |
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|a Quelch, John A.
|e Autor/a
|4 aut
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| 245 |
1 |
0 |
|a Cases in advertising and promotion management /
|c John A. Quelch, Paul W. Farris.
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| 250 |
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|a 7. edition
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| 260 |
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|a Homewood, Ill :
|b Business Publications,
|c 1987.
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| 300 |
|
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|a xv, 759 páginas :
|b ilustraciones ;
|c 24 cm.
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| 650 |
0 |
7 |
|a PUBLICIDAD
|x ADMINISTRACION
|
| 700 |
1 |
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|a Farris, Paul William
|e Autor/a
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| 912 |
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|a 01-SEP-2009 - SALAZAR ALVAREZ, CLAUDIO
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| 949 |
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|a F.C.-F.C. FCM
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| 916 |
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|a Registros del LS-2000
|