Cases in advertising and promotion management /
Autor principal: | Quelch, John A. (Autor, Autor/a) |
---|---|
Otros Autores: | Farris, Paul William (Autor/a) |
Formato: | Libro |
Lenguaje: | English |
Publicado: |
Homewood, Ill :
Business Publications,
1987.
|
Edición: | 7. edition |
Materias: |
Ejemplares similares
-
Cases in adversiting and promotion management
por: Quelch, John A.,
Publicado: (1991) -
Marketing, sales promotion and advertising
por: Nolan, Carroll A
Publicado: (1965) -
Advertising manager's handbook /
por: Bly, Robert W.
Publicado: (1993) -
Advertising principles, problems, and cases /
por: Dirksen, Charles J. 1912-1988
Publicado: (1977) -
Advertising : communications for management /
por: Crawford, John W., et al.
Publicado: (1960)