Encyclopedia of advertising : an encyclopedia containing more than 1100 entries retaling to advertising, marketing, publisihing, public relations, publicity and the graphic arts, combined with valuable reference material in one conveniently alphabetized working manual

Detalles Bibliográficos
Autor principal: Graham, Irvin 1912 - (Autor, Autor/a)
Formato: Libro
Lenguaje:English
Publicado: New York, New York : Fairchild, 1952.
Descripción
Descripción Física:606 páginas : ilustraciones ; 22 cm