Encyclopedia of advertising : an encyclopedia containing more than 1100 entries retaling to advertising, marketing, publisihing, public relations, publicity and the graphic arts, combined with valuable reference material in one conveniently alphabetized working manual

Detalles Bibliográficos
Autor principal: Graham, Irvin 1912 - (Autor, Autor/a)
Formato: Libro
Lenguaje:English
Publicado: New York, New York : Fairchild, 1952.
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008 s1952 s1952 xxu ||||| eng
035 |a 122323 
040 |a Sistema de Bibliotecas de la Universidad de Costa Rica 
041 0 |a eng 
082 0 |a 659.103  |b G739e  |2 00 
100 1 |a Graham, Irvin  |d 1912 -  |e Autor/a  |4 aut 
245 1 0 |a Encyclopedia of advertising :  |b an encyclopedia containing more than 1100 entries retaling to advertising, marketing, publisihing, public relations, publicity and the graphic arts, combined with valuable reference material in one conveniently alphabetized working manual 
260 |a New York, New York :  |b Fairchild,  |c 1952. 
300 |a 606 páginas :  |b ilustraciones ;  |c 22 cm 
912 |a 10-APR-2003 - GARRIDO CORDERO, IRINA 
949 |a -AG b.VHRL 
916 |a Registros del LS-2000