Fundamentos de mercadotecnia /
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Prentice Hall Hispanoamericana,
1985.
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| Edition: | 1. edición |
| Subjects: |
| Item Description: | Reimpresiones : 1986, 1987, 1988. Traduccion de : Marketing essentials. |
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| Physical Description: | xxiii, 648 páginas : ilustraciones ; 24 cm |
| ISBN: | 9688800252 |