Promotional strategy : managing the marketing communications process /

Bibliographic Details
Main Authors: Engel, James F. (Author, Autor/a), Kinnear, Thomas C. 1933- (Autor/a)
Format: Book
Language:English
Published: Homewood, Ill : Irwin, 1987.
Edition:6. edition --

Sistema de Bibliotecas de Universidad de Costa Rica

Holdings details from Sistema de Bibliotecas de Universidad de Costa Rica
Call Number: 658.82
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