Promotional strategy : managing the marketing communications process /

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Promotional strategy : managing the marketing communications process /

Detalles Bibliográficos
Autores principales:	Engel, James F. (Autor, Autor/a), Kinnear, Thomas C. 1933- (Autor/a)
Formato:	Libro
Lenguaje:	English
Publicado:	Homewood, Ill : Irwin, 1987.
Edición:	6. edition --

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