Communication and persuasion : psychological studies of opinion change /

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Communication and persuasion : psychological studies of opinion change /

Bibliographic Details
Main Authors:	Hovland, Carl Iver 1912- (Author, Autor/a), Janis, Irving Lester 1918- (Autor/a), Kelley, Harold H. (Autor/a)
Format:	Book
Language:	English
Published:	New Haven : Yale University Press, 1953.
Subjects:	ORATORIA PSICOLOGIA APLICADA

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