Strategic marketing : market-oriented corpotate and business unit planning /
Main Author: | Tomczak, Torsten 1959- (Autor/a) |
---|---|
Other Authors: | Reinecke, Sven 1967- (Autor/a), Kuß, Alfred 1947- (Autor/a) |
Format: | Book |
Language: | English |
Published: |
Wiesbaden :
Springer Gabler,
c2018.
|
Subjects: |
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