Anti-obesity public service announcements : an exploratory study on perceived realism and identification with advertisement characters = Anuncios públicos contra la obesidad : estudio exploratorio sobre realismo percibido e identificación con los personajes de anuncios /
Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of...
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