Anti-obesity public service announcements : an exploratory study on perceived realism and identification with advertisement characters = Anuncios públicos contra la obesidad : estudio exploratorio sobre realismo percibido e identificación con los personajes de anuncios /
Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of...
| Autor principal: | |
|---|---|
| Formato: | Artículo |
| Lenguaje: | English |
| Materias: | |
| Acceso en línea: | Ver artículo en linea |